The platform is rolling out a updated setting that enables them to lessen the amount of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform announced that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global rollout. This development coincides with a surge in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising video streams on a popular video site exclusively feature clips produced artificially. A large amount of this output is considered “AI slop”, a term for inferior, factory-style content that is often illogical or bizarre.
Based on user feedback that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we intend to provide users the option to increase or decrease of that, depending on their own preferences,” said a company executive.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its service tagged as AI-generated. In total, more than 100 million pieces of content are added to the platform every day, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Viewers will be capable of limit or boost the level of artificial media they view by using the “manage topic” feature in the app and choosing “AI-generated content”. Further subjects that are already be adjusted under the setting include politics, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines require creators to tag lifelike artificially created content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the service will henceforth attach an artificially created tag to content created with its own AI tools, or detected by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from attempting to bypass the tagging system.
AI Literacy Programs
The company is additionally introducing a two million dollar AI literacy fund for professionals and institutions to create learning resources about ethical AI use. This project will benefit educational bodies focused on educating coding and technology.
Content Safety Approach
TikTok has justified its content review process, amid discussion over plans to lay off hundreds of content moderators in the UK. The company is set to reduce hundreds of positions in its trust and safety team in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive explained that human moderation would still have a role, but automated tools can protect employees by filtering out the most distressing content ahead of it gets reviewed by humans. TikTok stated a notable drop in disturbing and violent content handled by human moderators over the past year due to reliance on its automated systems.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
